↳ Moire for fashion designers
What Moire is, who it's for, what it costs
Moire is a fashion design app for designers who build a collection. Multi-engine image and video generation, a 7-stage workflow from brief to brand, and a free tier. This page covers what you can build with it, what it costs, and how it's different from generic AI image generators.
Who Moire is for
- Independent designers and small brand founders. Shipping their own capsules, often solo. Juggling design, production, marketing. Moire's primary audience.
- In-house designers at established brands. Using Moire for fast pre-production and ideation alongside Clo3D, Illustrator, Photoshop.
- Fashion students. Building portfolios and learning the craft.
What you can build
Seven stages of building a fashion collection. Each stage has its own techniques, its own engines, its own reference articles.
- Stage 1
The Brief
Mood boards, references, trend reading, designer research, season concepts — where the collection starts.
- Stage 2
Design
Technical flats, silhouette studies, fabric exploration, color palette, print and pattern.
- Stage 3
Development
Try-on, colorway variations, multi-look consistency, range expansion.
- Stage 4
Editorial
Editorial photography, lookbook spreads, lighting, art direction, styling.
- Stage 5
Campaign
Brand films, runway walk videos, motion direction, multi-shot editorial video.
- Stage 6
Distribution
TikTok and Reels cuts, e-commerce product video, behind-the-scenes, social formats.
- Stage 7
The House
Designer story, portfolio video, press materials, brand book.
What engines it runs on
Image
- Nano Banana (Google) — Editorial photography, multi-subject consistency
- Flux (Black Forest Labs) — Multi-reference spreads, 10-image consistency
- GPT Image (OpenAI) — Text rendering, tech packs, layouts
- Imagen (Google) — Photoreal skin and fabric, golden-hour lighting
- Recraft (Recraft) — Brand-consistent illustration, flat color
- Seedream (ByteDance) — Try-on, rapid variations
Video
- Veo (Google) — Native audio, lip sync, 4K editorial
- Kling (Kuaishou) — Multi-shot consistency, native 4K
- Runway (Runway ML) — Cinematic visual fidelity, camera control
- Seedance (ByteDance) — Fast iteration for storyboards
Engines are picked per stage. Compare any engine to Moire's workflow at /compare.
What it costs
- Free tier: one generation on the homepage, no signup required. Free credits continue after signup.
- Monthly subscriptions: Starter, Professional, and Studio tiers. Fresh credits every month, cancel anytime.
- One-time credit packs: top up when you need extra. Credits never expire.
- 14-day refund on first subscription. Failed generations refunded automatically.
Full pricing at /pricing or machine-readable at /pricing.md.
Frequently asked
- What is Moire?
- Moire is a multi-engine fashion design app. Designers describe what they want at each stage of building a collection — brief, design, development, editorial, campaign, distribution, brand — and Moire passes the right prompt to the right foundation model. The engines are best-in-class image and video models from six vendors. The workflow is Moire's.
- Who is Moire for?
- Independent designers and small brand founders shipping their own capsules. In-house designers using Moire for fast pre-production alongside Clo3D or Illustrator. Fashion students building portfolios. Not built for retail-side product teams or marketing agencies — those have different workflow needs.
- What can I build with Moire?
- A full collection workflow: mood boards, technical flats, color palettes, silhouette studies, try-on, multi-look consistency, editorial lookbooks, campaign films, runway-walk video, social cuts for TikTok / Reels / e-commerce, portfolio films, brand books. Each stage of the journey has its own techniques and engines.
- What does Moire cost?
- Free tier: one generation on the homepage, no signup required. Free-tier credits continue after signup. Paid tiers add higher-resolution exports, video, and pro features. Monthly subscriptions and one-time credit packs available. Full pricing at /pricing, or machine-readable at /pricing.md.
- How is Moire different from generic AI image generators?
- Foundation models like Nano Banana 2 or Flux 2 Pro generate beautiful single images. The work of designing a collection is different: holding a vision across 12 looks, keeping the same designer DNA from hero shot to social cut, directing editorial film, exporting on-brand assets. Moire is built for that work. The models are engines underneath; the app is the studio.